Branding isn't just a logo

We have to take down our website.

The business didn’t work out as we expected.

Those were my client’s words when I reached out to ask if they’d like to renew their web hosting for another year.

The website I created for them.

The brand identity we built just a year ago.

It didn’t work for them.

Am I disappointed?

Yes, I am.

Because every project I take on I want it to succeed. I listen to my clients’ ideas and visions. I spend weeks researching and crafting a strategy to bring their dream brand to life through visual design.

But many of the clients who face failure have one thing in common - something that sets them up for it from the start.

The truth is:

🌸 Your brand isn’t just a beautiful design.

📖 Your brand is your story.

🔊 Your brand is your voice.

🌎 Your brand is how you show up online.

Design is just the beginning 🌱

What happens next - how you show up, connect, and grow - is where your brand truly comes to life.

I’m Barbara, a Senior Brand Designer and founder of Studio CREART 👩🏻‍💻

I joined the Digital Marketing Growth Programme by Girls in Marketing to understand better how I can help my clients beyond design with strategic marketing and brand growth support.

And thanks to Gina Buckle, founder of Hoot Copy and host of the “Copy That Converts” session at #DMGP2025, I’ve found my spark for writing again ✨

What about you? Do you feel like your brand truly speaks your language, or would you like to understand it better?