form RITUAL – Aesthetic Branding for a Slow Living Beauty and handcrafted accessories

Form Ritual is a brand inspired by the philosophy of slow living, natural beauty, and the art of everyday rituals. The collection includes handmade cosmetic bags, beeswax and concrete candles, gua sha stones, and small accessories — all crafted with care from natural materials and designed to bring a sense of calm and intention into daily life.

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The visual identity reflects the brand’s essence — minimal, balanced, and tactile. The logotype combines quiet elegance with structure, while the spiral symbol captures the idea of continuity, flow, and mindful repetition found in ritual.

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Every element of the design — from typography and color palette to material textures and packaging — was developed to express the brand’s grounded aesthetic and appreciation for craftsmanship. The result is an identity that feels both refined and human, celebrating beauty in slowness, imperfection, and detail.